HISTory

In 1973, engineers began reimagining the future of used tyres by deploying them to help build artificial reefs beneath the ocean’s surface. Bundled together and placed on sandy sea floors, recycled tyres created structure where none existed, encouraging marine life to settle and thrive.

Over one million tyres were used in early reef projects worldwide, demonstrating how recycling could serve both environmental and practical purposes. Here in South Australia, Seaton Tyres proudly played a role in this pioneering effort, donating used and end-of-life tyres for many years to support the development of the West Beach and Semaphore artificial reefs.

These initiatives reflected an early commitment to sustainability, giving tyres a second life while contributing to local marine habitats, a philosophy that continues to influence responsible tyre management today.